Reporter NetOne, one of Zimbabwe’s leading mobile operators, last weekend launched a groundbreaking campaign to combat drug and substance abuse among the youth through sports in Tsholotsho, Matebeleland North province.The colourful event, was graced by the Vice President of the republic of Zimbabwe, Kembo Mohadi who highlighted the company’s commitment to social responsibility and community development.
In partnership with the Zimbabwe Football Association (ZIFA) and the Ministry of Youth, Sport, Arts and Recreation, NetOne has embarked on a nationwide tour, hosting football tournaments and workshops in various provinces. The events bring together local teams, community leaders, and health experts to raise awareness about the dangers of drug abuse and promote alternative coping mechanisms.The campaign has already made a significant impact, with hundreds of young people participating in the tournaments and workshops.
NetOne Group Chief Executive Officer, Engineer Raphael Mushanawani confided to this publication that he was convinced the social responsibility action taken by his organization will make meaningful impact to the society.emphasized the company’s commitment to social responsibility and the well-being of the youth.
“We recognize the devastating impact of drug abuse on individuals, families, and communities. Through sports, we can reach and engage young people, teaching them valuable life skills and encouraging positive behavior.The mission of NetOne’s Anti-Drug campaign is clear – to raise awareness about the dangers of substance abuse and empower the community to make healthier choices. The vision is to create a drug-free and thriving community in the the country.
“To achieve its goals, the campaign employs a multi-faceted approach that includes educational initiatives, community engagement, and support services for those affected by drug abuse. By combining these strategies, NetOne aims to make a lasting impact in the fight against drug abuse. My team is more than capable of tackling this challenge head-on and contribute to the same effort by the government of the republic of Zimbabwe,” said Mushanawani.
NetOne Chief Commercial Officer Learnmore Musunda highlighted his organisation’s commitment towards a drug-free Zimbabwe. “We decided to be here in Tsholotsho to join hands with the community as we celebrate the life of the late legendary leader, John Landa Nkomo. We are also here to carry forward his vision of a healthier, stronger and more united Zimbabwe.“Tsholotsho, a community with its own unique charm and challenges, serves as one of the backdrops for NetOne’s Anti-Drug campaign.
The campaign aims to address the issue of substance abuse within this community in a meaningful and impactful way. To our youth, I urge you to make wise choices- choices that will lead to a brighter future. Together we can eradicate this social vice,” highlighted Musunda. NetOne Acting Head marketing Tatenda Makumborenga, also reiterated that NetOne is a socially responsible entity that does not only talk about issues affecting the communities, but go a step further into addressing these social ills in a bit to create a better Zimbabwe. “NetOne not only talks the talk but also walks the walk by donating sports kits to support the local community’s sporting activities.
These kits are aimed at promoting a healthy and active lifestyle among the youth as well as creating social activities that reduce the time available for the youths to have idle minds and engage in activities that lead to the destroying the social and moral fibre. By leveraging the power of sports, NetOne is helping to create a drug-free generation and promoting a brighter future for Zimbabwe’s youth.
NetOne, known for more than just its wide network coverage, has been actively involved in various community initiatives with a focus on making a positive impact under their theme hashtag #ImpactingLives. Their latest endeavor involves an Anti-Drug campaign in Tsholotsho, Matabeleland North.
A similar initiative was done in Chikomba district, Mashonaland East under the same banner early last month. Executives at NetOne have indicated that the initiative is a going concern and will be spread across all provinces, then to districts as it aims in aiding the government in developing a drug-free country.
The recipients of the sports kits are the young athletes and sports enthusiasts in Tsholotsho, who will now have access to quality equipment to pursue their passion for sports. NetOne’s gesture is sure to score big with the local sports community.
